Company:
Silverman Consulting LLC
Contact:
Bruce G. Silverman

Title:
Principal

Address:
3168 Dona Mema Place
Studio City, CA 91604

Phone: 323-654-7659
Email: bgsla@roadrunner.com
Website: www.BruceSilvermanConsulting.com


Resume: Click here to view resume
Customer Categories
INTELLECTUAL PROPERTY
  • General
  • Trademark
  • GRAPHIC ARTS /PUBLISHING
  • Graphic Arts / Publishing
  • MARKETING / ADVERTISING
  • Marketing / Advertising
  • ENTERTAINMENT INDUSTRY (MOTION PICTURE, TV & SPORTS)
  • Entertainment Industry (Motion Picture, TV & Sports)
  • Specialties/Services (Area of Expertise)
    Advertising, Advertising industry custom and practice, Branding, Trademarks, Consumer Confusion, Media Buying, Publicity Rights, Marketing, Promotion, Intellectual Property, TV commercials, Billboards
    Area Served
    Nationwide
    Education

    School Attended: Adelphi University Degree Received: BA
    Licenses/Credentials
    One of America’s most respected advertising and branding experts. Former C-level executive at four of America's largest advertising agencies. Created world-famous advertising campaigns including "Don't Leave Home Without It" (American Express), "Shell Answer Man," "Merrill Lynch is Bullish on America," Pace Picante "Cowboys," California anti-smoking.

    A long-time board member of the American Association of Advertising Agencies, his 38-year advertising agency career included C-level positions at Ogilvy & Mather, Bozell, BBDO/West, Asher/Gould and Initiative.

    Expert Witness Experience
    Has been retained more than 100 times for cases involving false advertising, trademark infringement, publicity rights and advertising industry custom and practice. Has been deposed more than 60 times as an expert, and has testified in Federal Courts in California, Oregon, Florida and Arizona, State Courts in California and Missouri, at arbitrations and before the Copyright Royalty Judges of the Library of Congress.
    Previous Positions & Appointments
    President: Initiative Partners; U.S. division of $22 billion global communication planning and implementation agency. President: Asher/Gould, Los Angeles-based advertising agency; Other "C- level" positions include EVP/Executive Creative Director, BBDO/West; EVP/ECD, Bozell; SVP/ECD, Ogilvy & Mather USA. Chairman and CEO: 24/6, Inc., an advertising media provider. Board of Dir: Triton Marketing, a media services provider. Instructor: Univ. of Texas, Pepperdine U., UCLA Extension; guest lecturer at USC, UCLA Anderson, CSUN, CSLA, CSSD, NYU, Rice U., Univ. of Houston, U.C. Berkeley, Stanford.
    Publications
    Articles in Advertising Age, AdWeek, MediaWeek, other advertising industry publications. Author, "How to Create Tobacco-Use Prevention Advertising," published by Brain Institute of the University of Florida. Many appearances on television, radio; featured guest on ABC “20/20,” March, 2009. Frequently interviewed or sourced in New York Times, Wall Street Journal, Los Angeles Times, Washington Post as expert on advertising and/or media.
    Honors/Awards
    Recipient of virtually every major advertising industry award including two Gold Lions at Cannes International Advertising Festival, David Ogilvy Award for Effective Advertising, Effies, multiple Clios, One Show “Pencils,” multiple Beldings, etc.
    Professional Societies/Affiliations
    Board Director, American Association of Advertising Agencies (1986-2002); Vice Chairman/Western Region, AAAA (1988-2002); Vice President, Los Angeles Advertising Agency Association (1985-2002; Member, Los Angeles Advertising Club, Dallas Advertising Federation, Houston Advertising Club, New York Advertising Club. Director, Starbright Foundation (1990-1995); Los Angeles Children's Museum (1985-1990). Former Director, Forensic Expert Witness Assn, L.A. Chapter.
    Professional References
    Molly Bowen, Cohen Milstein, Washington DC, (202) 408-3653; Michael Naccarato, Gorman & Williams, Baltimore. (410) 464-7039; Valerie Goo, Crowel & Moring, L.A.(213) 443-5505; Richard Sybert, Gordon & Rees, San Diego. (619) 230-7768; Tom Darvill, Bird & Bird, London, Tom.Darvill@twobirds.com.